The future will be brighter with more engineers — here's how we get there!

The Definitive Guide for Getting Girls Excited About Engineering

Built on over a decade of experience in K12 STEM outreach and extensive research, Pull Don't Push clarifies the challenges facing today's efforts and offers actionable frameworks proven to resonate effectively with girls.

Written to empower educators, outreach coordinators, parents, and professional engineers who want to make a difference.

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The Path to Adding 1M+ Women to the STEM Workforce

You need to hear the bad news first:

The results of STEM outreach to girls haven’t improved in twenty years. The good news? Pull Don’t Push will tell you why, and how to fix it. While efforts to increase diversity in science and mathematics have succeeded, outreach has largely ignored engineering—where there is still only one woman for every five men. This is especially troubling because engineering offers vastly more jobs than other STEM fields. Plus, girls are telling us they’re eager for the kind of work engineering offers—yet we fail to help them connect the dots.

As a woman enjoying a career in STEM, author Julie Newman is committed to changing this.

With extensive research and actionable steps, Pull Don’t Push clarifies the challenges facing STEM outreach and will help you create a new framework for your efforts. Following the guidelines in this book could literally put a million women into STEM jobs within the next decade. Learn how to stop pushing girls away and instead pull them toward unexplored paths to fulfillment.

STEM has a marketing and information problem.

For years, the same well-intentioned narratives have been producing virtually no positive results – and in some cases have even pushed girls away!

Pull Don’t Push gives you the tools to understand and communicate STEM concepts as well as resources to make programming truly impactful, all in a way that highlights the things girls care about.

For decades, classrooms and STEM programming have neglected to teach girls about the exciting potential career path of engineering. It's no wonder we don't see more women in the field — you can't follow your passion for something you've never heard of!

Putting a laser focus on engineering outreach

Many girls don’t know what engineering actually is, and outreach isn’t telling them.
Women’s representation in engineering is much lower than in science or math: only 14% of the engineering workforce is women.
If STEM outreach put more focus on engineering, more young women will decide to pursue it as a career!

The Secret Formula

PULL: Pull the girls in by telling them what engineering actually is and why they might enjoy it as a career.

DON'T PUSH: Stop pushing them away with negativity and dated narratives that unintentionally discourage them.

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Engineering has what girls want — let's tell them!